Custom labels are a practice followed by many of the businesses to personalize them to connect more easily with their customers. There are many ways in which custom labels can be printed; however flexographic printing and digital printing methods are more popular due to the flexibility and cost-effective options they introduce.


Flexographic Printing

This high-quality printing solution makes use of plastic plates or flexible rubber that print images on a substrate. The plates stick to a printing cylinder and have the ability to transfer images to a variety of substrates including metallic films, fluorescent labels, coated papers, polyester films, and vinyl labels. Flexography uses a variety of quick-dry inks ( photochromic ink, thermochromic ink, hydrochromic ink and touch n' smell ink to name a few ) that can be used in creative packaging designs.

Digital Printing

Digital printing does not include plates for printing and thus requires less set-up time and mechanisms. The lesser set-up time allows operators to imbibe last-minute changes easily and quickly. With digital printing you can produce multiple batches with maximum accuracy and quick turnaround. As it is user-friendly and highly flexible, many businesses choose this method to create custom labels including customers' personal details such as names, addresses, etc.

Which method to choose when printing in bulk?

When you require printing Custom Labels in bulk quantities, flexographic printing stands out to be a cost-effective solution. Flexography is a high-speed printing process that involves fast-drying inks and delivers the best result when printing large numbers of identical labels. It is also a better option when you need to print plastic cups, wallpapers, shopping bags, corrugated cardboard, or food packaging.