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Consider Human Senses When Optimizing Packaging Design

Human consumers are the ones you target to sell your product to. As humans, we distinguish our thoughts and decisions through the five senses which have been observed by marketing specialists for years, in designing products, as well as product packaging. Let’s focus on how triggering the human senses through packaging design can potentially drive them to purchasing your product.

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SIGHT

Obviously, consumers notice the color, shape and text your product packaging displays and a visually distinct packaging makes you stand out from your competition. Here, make sure you do the exact opposite of what your competitors are doing. For example, if their package is loud with all sorts of pictures and text, follow a minimalistic approach while designing your package.

SMELL

Smell is an important aspect to consider as it is mostly overlooked. Remember that your consumers’ package unboxing experience must be unique and this can be easily achieved by carefully choosing what materials go into the manufacturing of your packaging and how they are processed. You may also think of incorporating a good quality scent into your packaging as that enhances the olfactory experience of your consumers.

TOUCH

It is possible to interact with your consumers with your packaging. Consider incorporating pull-tabs, plush suede or pop-ups that would be truly a unique unboxing experience for the consumers. Such functional and interesting packaging would be worth sharing and you may stand out from your competitors while increasing the list of loyal customers.

SOUND

The auditory experience while unboxing your package is also an essential element. Don’t be too noisy with your packaging as that would be really annoying. You can refine every sound your customer hears by appropriate selection of packaging materials. Select heavier materials that sound deep rather than the thinner ones that have a higher pitch as the sound quality relates to the perceived quality of your product as well as brand.

TASTE

The sense of taste is more related to the food packaging. All the above factors – sight, smell, touch and sound impact the perceived taste of your product. How you present the packaging, how it feels and smells, everything plays an important role in perceiving the taste of your food product.

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