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The Benefits of Seasonal Packaging

Have you ever heard of the term - seasonal packaging? Yes, packaging too, gets seasonal by displaying different moods throughout the year. Shop shelves seem quite different from the usual color schemes with products dressed in classic packaging. Holidays such as Christmas are an opportunity for retailers to increase product sales. This is the time for establishing an identity for new or less known brands who otherwise find it difficult to be recognized amidst the huge competition.

The Benefits of Seasonal Packaging

Seasonal packaging is a great… idea but would it be worth investing and how to get it right?

Understand your Target Market

Customers have an unlimited amount of choices to make at the festive time of year, and their purchase largely depends on the shelf appeal as they would love to explore new brands and products. Creatively designed packaging with a subtle touch of emotion is what clicks right, just by adding a color change, ribbons or glitter. Christmas is a time to make people feel special, so why not try adding a touch of luxury to your packaging so your product has a premium-look! Updating your packaging with a festive twist can trigger buyers’ instinct and let you enjoy a raise in product sales.

Weighing the Cost of Seasonal Packaging

It is not only about Christmas. You can experiment with your packaging designs on national holidays or during events as well. Food and drink companies can adapt to most occasions right from Valentine’s Day to Halloween and sporting events. It should be a thoughtful approach though, as all brands cannot randomly adopt seasonal packaging if it is not related to your brand. While there may be so many opportunities, there might be some more relevant ones.

Your marketing and finance team must work in collaboration to understand the cost for such experimental packaging. You must adapt to the market trends, so you do not waste money on packaging that does not connect to the customers’ interests.

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