Packaging undoubtedly serves more than traditional purposes of safeguarding the packaged items from dust, moisture, dirt and other foreign particles. It speaks to customers even before your product does. Whether shopping online or in a brick and mortar store, the packaging is a crucial factor in the decision making of buyers. It is a better communicator of your brand and must be effectively designed to convey your message to the customers.
However, some companies intending to get creative with their packaging end up making packaging disasters that can negatively impact their product sales. Here are a few things you must consider when designing your product packaging.
Mismatching Your Brand
Your brand message should be in line with the image you have worked hard to create. Any contradiction will only confuse customers. You must ensure a consistent message that displays across your print materials, website and packaging materials. Selecting a brand message that is distinct, creative and matches your branding efforts is of utmost important.
Practically Non-Functional Design
In an effort to design creative packaging, sometimes businesses complicate it. Customers may decline their purchase of decorative packaging if they do not find the information they need or must invest extra effort in opening the package. If your shopping bag suddenly tears even before the customer enters his car, all the creativity and brainstorming would go in vain as you would lose his trust forever.
You need to keep it clean and simple. Packaging a non-fragile item with lots of paper cushioning or Bubble Wraps is simply a waste of resources and would also increase your shipping costs. It also sends out a message that your business is not concerned about the environment.
Packaging experts suggest being easy but diligent on your packaging styles that would leave a long-lasting image of your brand on the customers' minds and compel them to stick to your brand for years to come. Any mishap would only lead to customers moving to other options available on the market. Packaging design is a thoughtfully developed idea that incorporates usability, credibility, and marketability of a product. So, it must be carefully harnessed and improvised based on ever-changing trends.