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Monthly Archives: January 2019

  • Tips for Designing an Experience-Driven Packaging

    The packaging box is a significant part of a customer’s journey. Who doesn’t like to feel special? We all like to, don’t we? Making a buyer feel special about his purchase can turn out huge benefits to you as a brand. Creating an incredible unboxing experience needs sincere efforts and a creative vision. The best way to understand this is to step yourself into the customers’ shoes and thinking from their perspective. No doubt, customer trend constantly changes, but certain factors still remain constant.

    Packaging Design

    Packaging is as Important as Your Product

    Although product quality matters, packaging plays a key role in triggering customer’s buying decision.

    Here are a few tips to help you innovate an experience-driven packaging.

    MAKE SURE TO ENGAGE YOUR CUSTOMERS

    Do not make the mistake of thinking that box is just a box when selling your brand. Let the packaging speak. The box has much more to do than simply protecting the product within. Be subtle yet distinct with the design and ensure the customer feels the difference with your brand.

    INVEST IN TEXTURES

    Sense of touch is very important. No matter how visually appealing your packaging is, the feel of hand says it all about the quality and detailing you observe while serving your customers.

    Packaging technology allows companies to innovate in order to create a customer-driven packaging. You can use embossing or hot stamping, change the standard shape or add a different foil to enhance the texture.

    When thinking to elevate your brand above others, it is important to think deeply not only about the product quality, but also about your website, packaging, customer service, and delivery. The whole journey makes it a wonderful customer experience.

  • Important Tips to Avoid Packaging Downtime

    Packaging downtime means a huge loss to the company’s bottom line. Although there are several reasons for the downtime to occur, keeping your packaging machinery up-to-date with regular maintenance at timely intervals can prevent this.

    Packaging Supplies

    Practice Preventive Maintenance

    This strategy is a full-proof mechanism against saving your business from facing any kind of discrepancies. Once you have a predefined preventive maintenance schedule, it becomes easier to keep a check on obsolete/non-functional parts. With technicians intervening regularly, you are at the least risk of a sudden breakout.

    Measure Optimum Output During Uptime

    When you track your productivity daily or weekly, it is possible that you notice any slow spots in the line when compared to other times and immediately take necessary action. Slower or lesser than normal or average performance of your packaging line means there is something that needs an immediate attention. With this, you will stay prepared with a well-functioning machinery when you must deliver an urgent consignment.

    Follow Maintenance Checklists

    Sometimes it is possible that even with regular maintenance of your packaging machinery, there is lack of care during operation. Proper cleaning and lubrication with basic inspections everyday must be a part of the operators’ job.

    The best way is to compile a checklist of maintenance tasks and frequencies that is easy to understand and implement. Also, provide ample time into the operators’ shifts so that they are not overburdened. There must also be a proper supervision of the tasks by a supervisor who would maintain a record of the inspections along with the operators’ list who were responsible during the specific time intervals. This helps you audit the equipment conditions on timely basis and provides a well documented draft for the maintenance staff to make further analysis.

    Have Spare Parts Stocked Up

    Machines are unpredictable, so you would notice a sudden malfunctioning of critical parts, it is good to have them on hand. This saves you from manufacturing chaos and frustration.

    Plan Your Budget for Upgrades

    Consider upgrading your packaging machinery based on the maintenance reports including the number of times equipment is repaired, the duration and frequency of downtime and the cost company had incurred for the same. It is better to plan beforehand by making necessary quarterly arrangements, so you would not have to invest the capital unexpectantly.

  • What is the Temperature Resistance of Your Packaging Material?

    It is important to understand the temperature limits of your packaging material when it comes to packing hot or cold items in a specific form. While many times it is a matter of confusion whether a foam container is safe to go into the microwave or the oven-safe container is safe to be kept in the freezer, here is a helpful guide to understand the temperature limits of your packaging containers.

    Packaging Materials

    Polystyrene (Foam) Cups, Containers, and Dinnerware

    Foam characterizes excellent insulation properties and also has thermal resistance to some extent which makes it fairly applicable to both hot as well as cold foods. It keeps hot foods hot and cold foods stay cold in a foamed polystyrene container. Polystyrene is a sustainable packaging material that is also popular for its versatility and affordability.

    Polypropylene Containers

    Polypropylene is the best choice of material when it comes to microwave safe packaging. As the material offers high resistance to heat, it does not get warped in the microwave. PP is now accepted by curbside recycling programs too.

    PET

    PET is a solid plastic that is most often used in the bottling of water and soda. The versatile substrate is widely accepted by municipality curbside recycling programs. IT comes in two variants – APET & CPET. APET is known to enhance the shelf life of food products with an expiry date. APET are a perfect choice for confectionery items, cookies, pastries, natural snacks, cold drinks and more such items. CPET is a crystallized form of PET that has the capacity of withstanding very high and extremely low temperatures. So, this material can be safely used in the microwave and even in the freezer as it withstands temperatures of up to 400°F.

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