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Monthly Archives: November 2018

  • 3 Packaging Disasters Your Business May Be Making

    Packaging undoubtedly serves more than traditional purposes of safeguarding the packaged items from dust, moisture, dirt and other foreign particles. It speaks to customers even before your product does. Whether shopping online or in a brick and mortar store, packaging is a crucial factor in the decision making of buyers. It is a better communicator of your brand and must be effectively designed to convey your message to the customers.

    However, some companies intending to get creative with their packaging end up making packaging disasters that can negatively impact their product sales. Here are a few things you must consider when designing your product packaging.

    Bubble Wrap

    Mismatching Your Brand

    Your brand message should be in line with the image you have worked hard to create. Any contradiction will only confuse the customers. You must ensure a consistent message that displays across your print materials, website and packaging materials. Selecting a brand message that is distinct, creative and matches your branding efforts is utmost important.

    Practically Non-Functional Design

    In an effort to design creative packaging, sometimes businesses complicate it. Customers may decline their purchase of a decorative packaging if they do not find the information they need or must invest extra effort in opening the package. If your shopping bag suddenly tears even before the customer enters his car, all the creativity and brainstorming would go in vain as you would lose his trust forever.

    Unnecessary Stuffing

    You need to keep it clean and simple. Packaging a non-fragile item with lots of paper cushioning or bubble wraps is simply a waste of resources and would also increase your shipping costs. It also sends out a message that your business is not concerned about the environment.

    Packaging experts suggest being easy but diligent on your packaging styles that would leave a long-lasting image of your brand on the customers’ minds and compel them to stick to your brand for years to come. Any mishap would only lead to customers moving to other options available on the market. Packaging design is a thoughtfully developed idea that incorporates usability, credibility and marketability of a product. So, it must be carefully harnessed and improvised on based on the ever-changing trends.

  • Should Industries Consider Financing for Smart Equipment Purchases?

    Packaging manufactured products is important, and businesses look forward to using equipment that has the latest technology. To stay ahead of the competition and make a unique stand in the market, smart packaging of products is the ultimate solution. It requires a hefty investment and striking a balance between investing in smart packaging equipment and maintaining an optimum cashflow becomes a challenge.

    Financing for your packaging machinery is surely the best option. There are financing strategies available for smart packaging machinery which can be highly beneficial for companies to enhance their packaging methods while also preserving cash for the tough times.

    Packaging Supplies

    Upgrade Now, There Is No Perfect Time

    When thinking of installing a smart packaging system, it would be worth considering upgrading and expanding your production process. Even small modifications can make a large impact. Companies need to focus on finding an efficient way to reduce per second costs while upgrading themselves to advanced mechanisms as time is money in business. Producing a unit in two seconds while others do the same in three seconds would lead to increased marginal profits. Upgrading to newer and finer machineries would be worth investing in and strategic financing option would make it more comfortable as the burden of the large investment amount gets divided over several months or years. Hence, you do not have to wait for the perfect time when you have the necessary funds.

    Look for Smart Financing Options

    Technology is advancing at a faster pace than never before. The value of advanced machinery you purchase today would be obsolete soon and equipment is known to depreciate at faster rates. So, searching for options that offer financing with flexible terms is important. Smart financing helps big, as well as small companies, to improve their packaging equipment without tying up capital and allowing easy cash inflows and outflows. The cash, on the other hand, can be well spent on research, development and marketing that do not depreciate.

  • The Benefits of Seasonal Packaging

    Have you ever heard of the term - seasonal packaging? Yes, packaging too, gets seasonal by displaying different moods throughout the year. Shop shelves seem quite different from the usual color schemes with products dressed in classic packaging. Holidays such as Christmas are an opportunity for retailers to increase product sales. This is the time for establishing an identity for new or less known brands who otherwise find it difficult to be recognized amidst the huge competition.

    The Benefits of Seasonal Packaging

    Seasonal packaging is a great… idea but would it be worth investing and how to get it right?

    Understand your Target Market

    Customers have an unlimited amount of choices to make at the festive time of year, and their purchase largely depends on the shelf appeal as they would love to explore new brands and products. Creatively designed packaging with a subtle touch of emotion is what clicks right, just by adding a color change, ribbons or glitter. Christmas is a time to make people feel special, so why not try adding a touch of luxury to your packaging so your product has a premium-look! Updating your packaging with a festive twist can trigger buyers’ instinct and let you enjoy a raise in product sales.

    Weighing the Cost of Seasonal Packaging

    It is not only about Christmas. You can experiment with your packaging designs on national holidays or during events as well. Food and drink companies can adapt to most occasions right from Valentine’s Day to Halloween and sporting events. It should be a thoughtful approach though, as all brands cannot randomly adopt seasonal packaging if it is not related to your brand. While there may be so many opportunities, there might be some more relevant ones.

    Your marketing and finance team must work in collaboration to understand the cost for such experimental packaging. You must adapt to the market trends, so you do not waste money on packaging that does not connect to the customers’ interests.

  • Is Buying Refurbished Packaging Equipment Worth It?

    With the intent of improving packaging efficiencies, companies are investing a lot of money on revamping their packaging methods, and packaging automation is demanding efficient machineries. Although new machines perform faster and require minimal maintenance, the initial cost for the installation of new packaging machinery can seem shocking.

    As an alternative, many businesses consider buying used or refurbished packaging equipment. Let us understand how to analyze whether repairing current machines, buying refurbished equipment, or making a new purchase makes the most sense.

    Packaging Materials

    Consider the following parameters of your current equipment to decide:

    AGE

    Take your machinery’s age into consideration before replacing or buying a refurnished one. If it is 15+ years old, there is actually no point in thinking twice. The old one cannot ever compete with the newer models.

    DOWNTIME

    How much downtime have you experienced in a month as a result of maintenance jobs? Sometimes it is not even necessary spending more than 8 hours per month on maintenance activities. The initial capital investment for new or refurbished machines will pay off in the long run.

    MAINTENANCE COSTS

    How much time and money do you spend on maintenance with your supplier? The unwanted frequent repairs and service may cost you more than a new or refurbished machine.

    PARTS AVAILABILITY

    It is important to check whether replacement parts of your packing equipment are readily available as most of the older machine parts are not made anymore.

    ADAPTABILITY TO THE MODERN TRENDS

    Everyday something new enters the market and your old machines would not be able to withstand the pressure and time-restraint delivery. Also, some machines cannot handle the newer packaging materials which consequently limit the scope of your packaging design.

    COST OF MACHINERY ERRORS

    Receiving too many re-orders? This may be because of the re-work orders caused due to machinery errors like uneven cutting, misprinting, etc. Are you ready to invest time and effort redoing orders due to machine errors or is it time for a permanent solution?

    Is refurbished packaging equipment a good option?

    Refurbished equipment is always the best option when your machinery makes frequent errors resulting in packaging rework. It costs much less and is an affordable choice for small and medium scale business that cannot bear the burden of investing huge in new machinery.

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