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Monthly Archives: September 2018

  • 6 Ways to Reduce Packaging Waste in Industries

    With the increasing awareness for waste reduction, demand for sustainable packaging is increasing, and industries are actively adopting earth-friendly packaging methods. Sustainable packaging is becoming popular as it also benefits companies by reducing packaging design costs. Reducing waste is not only pocket-friendly but it also contributes towards corporate social responsibility.

    Kraft Bubble Envelopes

    Here are some ways to reduce packaging waste in industries:

    1. Use Recyclable Packaging Materials

    Using eco-friendly packaging materials that are reusable or recyclable is the best option. Instead of throwing packaging leftovers into the trash, they can be used to store everyday office material. Pieces of cardboard or paper can be re-used to be converted into other products. Kraft bubble envelopes are the best example of eco-friendly shipping envelopes as they promote a paper covering and also save the packages from tampering or damage during transit.

    1. Prefer Minimal Packaging Design

    Creative packers have successfully established packaging designs that use the least packaging while also conveying their messages clearly.

    Yuta Takahashi’s minimalistic packaging design

    Blending creativity with simplicity, the chocolate manufacturers came up with this innovative packaging design that uses an almost entirely white wrapper mentioning the product name in simple black and beautiful classic dots to represent the intensity of the chocolate.

    1. Use Cartonization Software

    Shippers are using the cartonization software that enables shrinking of the packages and led to custom sized boxes for products that in turn reduce shipping as well as packaging costs. The technology additionally saves packaging waste by eliminating use of excess material.

    1. Educate Customers about Disposal Methods

    Though consumers are aware about choosing products promoting recyclable packaging, they might not know proper disposal methods. Educating buyers by inserting educational material into your packaging helps proper disposal of recyclable waste. This also helps in creating brand value by letting consumers know that you are economically responsible.

    1. Try New Packaging Materials

    Most shippers prefer using shredded paper for unbreakable items. Plastic bags filled with air or bubble wraps are found stuffed in packages to prevent the item from breakage. However, it is important to understand that it is seldom necessary and that letting the end user know that the plastic waste is recyclable. Shredders can produce a lot of shredded cardboard or paper that can be alternatively used to fill packaging boxes.

    1. Use Stretch Wraps Generously

    Stretch wrapping undoubtedly safeguards large packages from damage during transit while also helping the environment. Stretch wraps easily fit into recycling bins and keep unsellable, damaged products out of landfills.

  • What Are Customers Looking for In Flexible Packaging ?

    The modern customer is very demanding, and manufacturers have a tough time keeping up with their expectations. Always catering to the society in a responsible manner, the packaging world also has innovated creative ways to stay ahead of the trend. Consumers are more concerned about health and therefore prefer packed fruits and vegetables, additive-free products and dietary supplements that have led a growth in demand for flexible packaging types.

    Modern packaging isn’t just a container to occupy a product, protecting it from external attacks and ensuring delivery of a damage-free product to the end user.

    Flexible Packaging

    It covers several other factors such as:

    • Minimum use of resources
    • Easy to empty, fill and dispose
    • Easy to hold, open and close
    • Easy to handle, store and transport
    • Easy to manufacture
    • Cost efficient
    • Protect from physical as well as chemical damage and exposure

    Flexible packaging has surpassed the rigid geometric shapes on store shelves and has made organizing, storing and using products very simple for the end user. The urban society prefers to choose products that offer portability and convenience to cope up with busy lifestyles. Single serve packages, carry-away packs, microwaveable products, resealable packaging, easy open packs and product packaging with longer shelf lives are mostly in demand. People are spending more time out of home and look for carry away packs that do not cause a mess and are lightweight as well as resealable.

    Flexible packaging aims towards sustainable and earth-friendly ways.

    Brand owners are aware of their corporate responsibility and thus are dedicated towards reducing the environmental impact of packaging. They are using recyclable polymers in majority and are also investigating the use of bio-plastic packaging. Introducing flexibility in packaging has rewarded the environment by reducing the utilization of resources as well as energy and has also benefitted manufacturers by significantly sinking the material, packaging and transport costs.

    This kind of packaging is essential for the rise in supermarket shopping trend as consumers usually favor them for purchasing goods due to their wide product ranges and diverse choices. PackagingSuppliesByMail.com has a wide range of packaging supplies that are in line with the recent trend and provides flexible packaging options without compromising on the package quality. Visit our online store and shop for the most efficient packaging supplies at competitive prices.

  • The Paradigm Shift of Packaging Aesthetics in the Digital Era

    Why does packaging matter so much? Is it not enough that we provide the best quality product? To many such questions, there is just one answer – the customer wants it that way. The sale of their product is the ultimate motive of every manufacturing business and to achieve the desired numbers, marketers need to brainstorm thousands of ways to allure customers.

    Packaging Supplies

    A loyal consumer is hard to retain if the “right thing” is not done at the right time.

    Packaging is the first thing a customer notices about your product. We live in a very visual world and therefore it is obvious as to how buyers react to your product. However, when we talk of the digital medium, there are different parameters to be considered.

    With a single click, your product can be swept away from their vision; it can even go unnoticed if you do not add that “x-factor”. Color and imagery still are crucial decision-making factors as were earlier (on the shelf).

    But colors and imagery work very differently on the screen as there are several other competitors pitching similar products on social media, providing customers a wide range of choices. The psychology of every aspect of the package design must be analyzed while researching the target market’s interests, especially colors as they convey different emotions depending on the type of product and the country it is being marketed in.

    Apart from the immediate packaging of your product, the exterior packaging for e-commerce shipping is also essential as it must be durable enough to sustain the tough product handling procedures of the third-party courier companies.

    Here are four examples of how packaging is changing: 

    Johnson’s Overhauls Product Packaging 

    Johnson’s has made changes to include fewer ingredients, ergonomic new packaging, and a greener manufacturing footprint to ensure that they continue to meet the demands of parents around the globe.

    Be Green Packaging Offers Green Alternative to Plastic Packaging 

    Be Green Packaging is utilizing a proprietary blend of renewable natural fibers to produce a variety of shapes for shipping purposes.

    Localized Team Spirit Appeals to Fans of Fast Food 

    Bojangles’ is personalizing their marketing by catering to local sports teams with the packaging of their food products.

    Schreiner Medifarm Develops Multifunctional Covert-Hologram Seal for Tamper Protection 

    Schreiner Medifarm has developed an irreversible hologram to allow consumers to know when packaging has previous been opened.

    To excel in tough competition, the packaging industry experiences a lot of turbulence churning out possible efforts to maximize sales. Online portals are an effective medium for increasing sales if utilized properly. Marketers need to provide an aesthetic appeal to product packaging that relates to end customers. Creativity is the key to extract maximum out of your product packaging with online portals.

  • Why is E-Commerce Packaging So Critical?

    Pack it well, or you lose it…

    E-commerce has really made shopping simple and quick. Customers get to see, review and compare products before ordering them, and all of this happens at a single click. With such comfort and ease of shopping, they have become very sensitive towards how sellers attract them. There is no room for compromise and therefore it is essential to recognize every aspect of customer satisfaction.

    Ecommerce packaging

    Packaging is a crucial element of e-commerce business. Let’s understand why…

    Your buyer eagerly awaits the arrival of their package. The customer is obviously more interested in the product packed within; however, if the outer covering of the packaging is tampered, untidy, or doesn’t have that appealing factor, you are sure to fuse the anxiety and lose the customer forever.

    E-commerce packaging matters the most as it is the first physical interaction with your company.

    Some like it simple, others are fascinated by personalized packaging. Striking the right balance requires skill. Simple doesn’t need to be plain. It must include the necessary shipment details that provide the required information to the consumer while ensuring a clean design. If your packaging experts can think of it, there are various creative ways to engage customers, and this can be a standpoint for setting a brand image and earning a loyal customer. Including a packaging surprise along with your product will make a lasting impression!

    Marketing essentials have largely changed with increased conversation of brands with consumers. It is important to create an emotional bond with your customer as an e-commerce retailer by converting a digital process into a memorable e-commerce shopping experience.

    Companies need to win on shelves and online – both to remain competitive in today’s market. Packaging experts suggest using only quality packaging supplies from reliable packaging and shipping supplies dealers to be able to experiment and offer their customers the best shopping experience.

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